Accelerated change. Tectonic shift. Radical transformation. Exponential uncertainty. No matter how you define it, the corporate real estate profession is in a state of flux. The convergence (or collision) between what employees want and what companies want places corporate real estate (CRE) at the center of the conversation when it comes to the role of place in how and where work gets done. Add to this greater economic and geopolitical challenges and the timing is ripe for a deep dive into the factors at play 鈥� and the development of a new model for CRE.
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ESG | Leadership | Portfolio Management | Risk & Resilience | Workplace |
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Our members are our thought leaders and our subject matter experts. Members participated virtually, through webinars and at the Chapter level. Corporate Real Estate leaders joined our in-person meetings held at key locations around the world, including those held at various summits.
As with any initiative, we aim to have robust participation from our global Chapters. To make it easy for our chapters to participate in this year and a half long initiative, we developed a Chapter Toolkit, which was shared with Chapter leaders. Many Chapters held in-person or virtual meetings that delved into the future of our profession. The Toolkit served as a guide to hold these events and contain material to help facilitate discussions. It also allowed us to gather Chapter feedback and incorporate it in our final report in a seamless manner.
So, what is the challenge we want to meet, and the opportunity we want to address?
The CRE arena has broadened and lengthened beyond bricks and mortars and square feet and square meters. The profession is increasingly asked to be at the forefront of strategic decisions that impact the business鈥� function, organization, and bottom line. From deciding where to locate an office or manufacturing center to keep an eye on indoor air quality, ChatGPT, and environmental and security concerns, today鈥檚 CRE professional has to do it all. The skills needed have changed, as has the definition of what 鈥淐RE鈥� means. How does this then impact the profession of the future? How do DEI, Talent, Outsourcing, and Technology play into these many factors that are top of mind of those in the profession? The goal of the 2030 initiative is to get as much feedback from our members as we can to be able to gauge what鈥檚 on the horizon and form Bold Forecasts that are forward-looking so that the profession can move ahead in an informed manner. We will also look for insight beyond the profession, to ensure that we have a holistic view of the challenges and opportunities ahead.
鹿 includes Internal Partnering
虏 includes Employee Experience
鲁 includes Location Strategy/Role of Place
Further, we see the following key themes running through the domains above: Diversity, Equity and Inclusion, Talent, Service Delivery and Outsourcing, Technology
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Sonali Tare
Vice President, Strategic Content
Phone: +1 404-589-3206
Email: [email protected]
Tim Venable
Senior Vice President, Research and Content Development
Phone: +1 404-589-3221
Email: [email protected]